What success principle do these 6 ‘entities’ use that can quickly help you build your business?
I’ll answer this question in a second, but first.
Here, check out the ONLY 3 ways to grow a business.
1) Get more customers – ‘customer acquisition’
2) Increase the size of the transaction – ‘upsell’
3) Increase the frequency of purchase per customer
Ok, I know you already got that? Tell me something new! It’s very important we agreed first on the basics. Great. Let’s move forward then….
Here’s a concept that took me a while to ‘get’, but once I did it opened my eyes to great wealth building possibilities.
What do those 6 ‘entities’ have in common?
They’re all their own BRAND.
Yes, whether they’re an individual personality, Example. Oprah, or a company, like Nike, both of them are their own brand and you know who else is?
Yes, you. You should be!!!
I find that most home based entrepreneurs and small business owners don’t realize that they are their own BRAND.
Yes, how people perceive you and your business says a ton about whether they’ll do business with you. (Especially for their 2nd purchase from you.)
Branding is bonding.
Branding is about 1 to 1 relationships.
Branding is about becoming valuable to your target market.
Branding is a feeling perceived when mentioned.
Have you ever thought of yourself as a brand?
I never did growing up, or in my initial years working in the corporate world. Once I struck out on my own I had to. The company you form may be the brand like the examples I mentioned – Nike, Pepsi or Google but then so is individuals like Oprah, Michale Jackson and Donald Trump.
I mentioned the 3 ways to grow a business above because if people like you, trust you, and you help them, you’ll get an increase in all 3 ways.
An increase = more money in your pocket.
One of branding strategies I suggest is sending ‘thank you’ postcards or ‘Happy Birthday’ cards or emails to people in your world.
Yes, it’s a simple strategy but it says a ton about you.
Oprah, Donald Trump, and Nike all know that everything they do helps or hurts their brand and so should all of us.
What is my brand?
How would others describe myself and/or my business?
How can I improve my brand?
Look at my website, www.lesliechoudhury.com , look at my dressing, even certain words I use (made up even!), sounds, expressions, motions, colour, stories will all be associated with “moi” with that brand called – ‘Leslie Choudhury’. It’s not ego, it’s about being smart, standing out, making a difference, being remembered.
We should ALL be concerned about The Brand Called “You” or “Moi”.
If it’s a new idea for you, think about it because it can help you short and long term.
You are Awesome because there is only one “You”.